The A.R.T. of Franchising - January 2012
As the new year begins, once again you will be re-examining your franchise sales or recruitment efforts. Perhaps one way to develop more effective sales or recruitment strategies is to get into the "head" of your prospective Franchisees. What are Franchisees looking for in a business? What do they expect from a Franchisor?
To continue reading, please click the link below.
http://www.jw.com/publications/article/1699
Friday, January 20, 2012
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